Ecommerce Website Development Offering Innumerable Benefits

 This decade has seen one of the most propelling technological advancements for e-commerce and retail industry and has consequently, kick started a consumer behavior evolution. Website Development Company Toronto

With more advancements in reachability through the internet, a lot of consumers have taken to product hunting online. This indulgence into the virtual shopping experience has made an online presence a pre requisite for any brand- be it retail or any industry.

E-commerce constitutes commercial transactions, including the transfer of data via the internet. There are innumerable ways to market online, to name a few- there's different mediums like eBay, Amazon. Mobile application, Facebook marketplace, shoppable Instagram ads and more .

Advantages of having an e-commerce website are-

·          A shopper looks for an online presence of your brand first thing- it has become a sort of quality check, the more material you have to support your products, the most assured is your potential consumer.

·          Setting up an ecommerce business costs less than setting up a traditional physical brock and mortar selling place. You can use the feature of drop shipping to obtain inventory without investing a huge sum. The cost effectiveness of using social media platforms and online ad engines is a big enough reason for its popularity.

·          There are platforms that let you sign up for free and then look after the hosting, maintenance, PCI compliance, etc. so you are able to sell without having to take care of technicalities if you're not an expert.

·          When you're selling online you have data needed for consumer insights and can figure out what sells best and in what quantities should you have it in stocks and a lot more information that can prove to be beneficial for your business.

Reaching out to newer consumers through content marketing, social media marketing and more strategies is made easy through an active online presence beginning with an e-commerce website.

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How to optimise your website for other countries?

 International SEO

International SEO is more in use than you might think- it is sort of like geotargeting but you are optimizing your website to attract traffic from different countries and fir different languages ​​instead of targeting local traffic. 

The scope of International SEO widens with time and global exposure. Local businesses in certain industries might not be needing international SEO for their websites but any businesses dealing with retail should optimize the platforms for use of this feature. Toronto Local SEO Company

Imagine this- in a country where it is difficult to find good quality yarn, there is a woman who wants to order it online and is willing to pay some amount of international shipping. A simple google search will show her businesses overseas which have optimized their websites for international SEO for that particular region / country and she can easily pick one.

Creating a complete internationalized website includes the following major steps-

one.       Specifying the target geological area or country with a worldwide friendly URL structure.

two.       Establishing languages ​​for the pages and using language tags, ie, language targeting.

3.       Creating new and innovative content and maintaining it for users. This content makes up the raw material for ranking.

It is safe to say international SEO is not only for big brands willing to turn into bigger brands- they're for every business which sells quality products and is willing to ship to a particular region, it could even be the North Pole once internet connectivity is established there!

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Reasons Why Businesses Should Use Video Marketing

 Video marketing is not only a digital marketing tool- it's a promotional accessory with a higher reach than traditional content marketing. It extends your interactivity value tenfold, making sure your audience is engaging actively with the content you are putting out for brand awareness and sales.

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At Vikasha, we strongly agree with and engage in video production and marketing for enhancing brand value and recognition. Among the top reasons to adopt and implement video marketing strategies are following-

• Boost in Conversion Rate and sales 

A product video highlighting key features can prove to increase your conversion rate and lead to higher sales.

Vision is our most dominant sense. Considering this statement, its safe to say information related through moving images is likely to be perceived in a more engaging way- there's the science behind it.

 

• Video production and marketing have a great ROI 

83% of businesses say that videos provide a good return on investment. There are cheaper marketing strategies and tools out there like e-mail marketing, social media marketing, and more but one of the highest yields is seen off of viral marketing campaigns run through videos, or even visual and auditory stimulation through a regular video campaign. 

• Google and its love for videos 

Moovly says that you are about 53 times more likely to show up in the high rankings on Google if you have a video embedded on your website. The time a visitor spends increases owing to video content and makes the search engine think you have worthwhile material on your site to view.

With the additional help of SEO, your rankings could improve DRASTICALLY. 

• YouTube reports mobile video consumption rises 100% every year. 

This fact speaks for itself- with mobile phones and video consumption going hand to hand, your audience could get significantly bigger with the help of video distribution and marketing.  

With tutorial culture booming, more and more people search up and teach themselves through videos. You can reach out to the people this way and build trust and reliability through familiarization and personalization.

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We Build Brands Grow your Business with Vikasha Consulting

Starting out as a new venture, everyone is a little confused about the processes and the market- the where, when, and how is always going to bother you if your business is just starting out. Listen to us when we tell you that we can help you implement strategies and research your market in order to make your brand stand out from all the others out there. Let us be your business partners in growth. Contact us- 1(587)777-7530

Email: info@vikasha.com | Visit Website : Toronto Web Design Company