3 Ways You Can Promote Your Business through Digital Marketing

 Starting a new business is not easy and getting it out there is even tougher- not having the funds to go all out on marketing is understandable for new business owners. But, do not think of it as a setback- the internet provides you with a number of various platforms that do not even cost a dime, you just have to setup shop and get to work.

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Break free of the traditional paper marketing and get familiar with the digital way instead.

1.       Local listings

If you’re a business with a physical shop in any locality, you need to register your business in the Google Places, Bing’s service or Yahoo! Local. This enables your business to be found quicker through Google Maps and also increases the ease of use for customers who wish to visit.

 

2.       Social Media Management

Digital Marketing works the best when your social media presence is managed in a way that creates engagement and drives traffic to your product/business. Get a social media manager if you’re looking for a professional feed complementing your business?

Reflect your products and your brand through your social media posts and utilise video platforms fully on account of the sensory stimulation that videos are known to create.

 

3.       SEO and blogging

Search Engine Optimization is one of the most trending tools for businesses to spread awareness and also, for improving rankings on the google search pages. Its popularity is not questionable considering its high return on investment. Being on the first google page helps you remain in the public eye and drives more traffic to your site- which is directly proportional to the sales you’ll be able to make through online shops.

 

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Google Discover: Why it Matters and How to Optimize Content for Discover Feed?

 With the expansion of the internet presence of the leading businesses has emerged newer platforms for marketing, with one of the most lucrative ones being google discover. Having a digital marketer who knows their way around the platform in your roster is a godsend in the era of the World Wide Web.  

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In this blog, we discuss the various ways to optimize for google discover.

While, there are no set rules for how to go about, we have a structure which enables to bring out the maximum benefits of the platform.

#1. Content Improvisation

This might not come across as a shocker in all fairness but we still cannot emphasise enough on the importance of good quality content. Having exceptionally well written and presented content helps in attraction and retention of the audience you’re looking to cater to.

#2. Utilization of visuals

Visual part of our brain stimulates us more and that is a fact. Having professional, aesthetic and high quality visuals can be a game changer for the visibility as it works better for Google Discover Cards.

With well written content, you need to have visual stimulation as well so make sure you’re spicing things up in that area.

#3. Videos!

Your Google Discover Feed needs visuals as discussed above and short videos or relevant videos are a perfect way to elevate your content and visibility on the platform. Take the top performing blogs and turn them into videos with exciting delivery styles.

Create a perfect balance of entertainment and education. Hire professionals or become professionals yourself! With Google Discover, you’re sure to achiever heights you’ve thought of and higher.

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